Analysis of news communication strategies in the era of full media based on big data mining

Abstract With the development of information technology, news media industry has entered all-media era. Today, everyone is a communicator, and audience more diversified channels to obtain information, but it also leads truly useful being easily overwhelmed. In order analyze strategy dissemination in era, this paper analyzes different types platforms audiences based on big data mining technology. The results show that cultural largest share radio, TV, video sites, with 27.5% 57.3%, respectively. Social had at 29.8%. Political mobile clients 27.9%. Economic social platforms, 23.5%. addition, viewed much new media, such as websites than traditional newspapers, magazines, TV radio. terms exposure rates average newspapers clients, sites are 8.83%, 28.30%, 44.49%, 59.57%, 71.03% 90.46%, era full should focus applying communication technologies, enriching presentation form news, selecting reasonable topics for characteristics platforms. analysis can grasp pain points current communication, which great guidance transforming media.